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Starbucks heads 'best-loved' brands list

from MediaPost Communications

Based on analysis of consumer sentiments as expressed on social media, Starbucks was the restaurant brand "most loved" by U.S. consumers as of this year's first half, according to a new report from DigitalCoCo. DigitalCoCo tracks social media sentiment for more than 3,400 restaurant brands, including the sentiments of consumers identified as "super influencers" in the restaurant arena. more


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