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Content strategy: The perils of search engine optimization

from CMS Wire

Search engine optimization tactics often make it harder for customers to do what they need to do. If Google wanted to get found in Google would it have the homepage it has? No. It would have a homepage with lots of content on it. This content would repeat keywords such as "search engine." For example, a classic SEO statement would be. "Search with our search engine. We are the best search engine to help you search." The above is clever SEO but dumb content. But variants of this dumb content are being produced by a great many sites in order to "get found." more

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