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What Prop 37 means for marketers

from Advertising Age

In the latest regulatory food fight, California voters on Nov. 6 will consider a measure that would require special labels for items containing genetically engineered ingredients. Proposition 37, which a majority of voters favored in a new poll, could have far-reaching implications not just in the Golden State, but across all of ad-land for food marketers and agencies.

Editor's note: AFFI is a member of a diverse coalition of food, nutrition, tax and consumer organizations working to stop this misguided food labeling scheme. For more information, please click here. more

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