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Why retailers should design mobile for the experience, not the device

from Blog

Put five "masters of mobile" on a panel and you get a lot of interesting thinking about where mobile is heading for the retail industry. "In any mobile initiative, data is important, but what's also important is how the consumer interacts with it for shopping to make the customer experience more interactive and more effective. In the mobile arena, personalization has to be "device agnostic" and cover many different form factors," Vice President for The Aberdeen Group Sahir Anand told attendees of the Annual Summit in Denver. more

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