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Halloween survey: Parents want fun, healthy alternatives to sugary treats

from Business Wire via MarketWatch

The American Dental Association and PopCap Games have announced the results of a new survey targeting U.S. parents of trick-or-treating-age children (5 to 13 years old), looking at views and perceptions of Halloween. Approximately 94 percent of all American children participate in trick-or-treating, but the survey results signify parents of children that age want more and better options where treats are concerned. Among the top findings, the average child receives just over 90 pieces of candy on Halloween, and 70 percent of parents agree it would be good if their children received less candy and more non-candy treats. more

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