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The irrational allure of the next big thing

from Slate

Last week, Random House shelled out more than $3.5 million for Lena Dunham's first book, Not That Kind of Girl. She has an amazing résumé for anyone, let alone a 26-year-old, having directed two feature films and scored four Emmy nominations for her TV show, HBO's Girls. But what makes the book advance so surprising is that Dunham doesn't have a track record of selling a lot of books. more

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