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Switching consumers to digital books is hard enough — get ready for magazines

from GigaOM

When it comes to bringing magazines to the Kindle or iPad, some of the trickiest competitors aren't fellow digital platforms — it's the actual print products themselves. Paper magazines are still pretty good, Amazon told publishers. Russ Grandinetti, vice president for Kindle content for Amazon, spoke in San Francisco about the challenges and rewards of bringing magazine content to the Kindle. more


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