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Top 5 business lessons from the presidential debates

from American Express OPEN Forum

Both candidates know there are some people they will never swing to their side, so they're focusing on the so-called undecided voters. As important as it is to grow your market, no small business can be all things to all people. Focus on the niche you've got, and work to grow it by targeting prospects who are on the fence. It's always easier to capture consumers with open minds, than those who've made up their minds to do business elsewhere. more

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