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Home Depot puts location in forefront to drive in-store traffic, mobile sales

from Mobile Commerce Daily

Home Depot is marrying mobile advertising and location-based technology to offer consumers relevant content, as well as increase in-store foot traffic. The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. more

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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063