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Making the case for native mobile landing pages

from Search Engine Land

Generally speaking, there are two ways to implement mobile landing pages: use responsive design to have your pages adapt to the appropriate device; or implement native mobile pages that are explicitly designed for that purpose. Many people like the idea of responsive design because they believe they won't have to manage separate content for mobile and desktop users. However, if you find that the "A" version of a test wins on desktops, while the "B" version wins on mobile, you'll want the ability to deploy the winners to their respective audiences. In which case, you end up managing two different versions of your pages anyway. more

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