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B2B content strategy: How to ensure your content stars align

from Search Engine Watch

There's a myth that failed content can be blamed on brands only conveying what they want, and conversely, that successful content is accomplished solely by intuiting what audiences want to hear. The thing is, content isn't so black and white — especially on the Web — which is what makes it so disarming to begin with. But it's also what makes it so flexible, versatile and imperative to an extraordinary Web strategy. more

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