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Universities woo continuing education students on Facebook with Jenzabar widget

from Campus Technology

Two universities are the first to use a widget from education technology company Jenzabar to give prospective students a quick way to access a course form directly from Facebook. Emory Continuing Education in Atlanta and California State University San Marcos are both users of Jenzabar's Higher Reach, a set of administrative applications for managing continuing education programs that make the linkage possible. In 2011 the company introduced a feature that allows users to create a Facebook catalog application to connect the continuing education catalog with the school's Facebook page. The widget enables a Facebook user to browse and "shop" for class offerings from within the social networking site. more

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