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The state of advocacy for associations: What does it all mean?

from XYZ University

A recent XYZ University study found that nearly 83 percent of associations promote advocacy as a member benefit. Sit for a moment and think about the value your association's advocacy efforts provide for your members. How is this value different than if someone chose not to join your association? Could you specifically and succinctly explain the difference? If you can't, your advocacy efforts may not, in fact, be of value specific to your members. more

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