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Millennials form strong brand preferences

from Convenience Store News

Retailers may need to change their offerings to capture the hearts and wallets of the Millennial generation, according to "Millennial Passions: Food, Fashion, and Friends," a new report by The Boston Consulting Group. Millennials, defined as those 16 to 34 years old, are forming strong brand preferences and intentionally influencing the behaviors and brand choices of family, friends and even total strangers. more

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