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Gift card spending to reach record $28.79 billion

from Chain Store Age

The National Retail Federation's 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1 percent of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey's 10-year history. Total spending on gift cards will reach $28.79 billion. more


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