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Are you attracting your best attendees or are you repelling them?

from Midcourse Corrections

Why are conference organizers doing so many things that repel their best customers? Instead of bombarding paying attendees with marketing messages, how about just making good on your promise to deliver education and networking opportunities? Push or interruption marketing no longer works and can irritate your best customers. When you promise premium education and networking at your conference, be sure to keep the experience free from undesired promotions. more

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