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What associations can learn from the rise and fall of Circuit City

from The Demand Perspective

There are many similarities and lessons to be learned from Circuit City's story and today's associations. Like Circuit City (in its first 50 years), associations have enjoyed decades of unprecedented and seemingly unstoppable growth. Like Circuit City, associations as an industry and as individual organizations went from good to great in the latter half of the 20th century. And, like Circuit City, many (if not most) association leaders assumed that, with no adjustments on their part, growth trends would always slant upwards — after all, associations were the only in game in town for industry-specific information, education, and networking opportunities. more

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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063