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Forbes Magazine predicts 'anti-obesity' movement to rank among top public issues in 2013

Recently, Forbes magazine published an article reporting that the "anti-obesity" movement will rank among the top public issues in the year ahead. The article identifies a number of trends suggesting that measures designed to impact obesity are on the agendas of both public interest groups and legislatures across the country. Such measures include restrictions in food advertising and/or marketing, as well as taxes and bans on processed foods, snacks and beverages if deemed to be "unhealthy." The article reports that food activists have framed obesity in America as an epidemic resulting from the penchant for processed foods with high caloric content and low nutritional value. Consistent messaging on the epidemic (through strategic PR campaigns and community based-action) has sparked proposals for regulatory and legislative action, particularly at the state and local levels. Conversely, the food industry has responded by promoting consumer education for balanced eating, diet and exercise, rather than legislating personal choice. The industry has also been proactive in the areas of self-regulation with such actions like: supplying nutritious food/snack alternatives, recommending calorie/content on sugary drinks (especially in schools) and reducing food marketing aimed at young children. The article recognizes that there is no one-size-fits-all solution, and that a collaborative effort by all will be needed to see a measureable decrease in obesity rates in America. To view the entire text of the Forbes article click here. For more information, please contact Sheree Edwards at sedwards@vending.org. more


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