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Why J.C. Penney will be the most interesting retailer of 2012

from Forbes (Jan. 26, 2012)

J.C. Penney just blew up its brand — in a good way — thanks to a new management team with some radical new ideas. J.C. Penney is about to be the most interesting retail story of the year. Late last year, J.C. Penney began building a dream team with Ron Johnson — the man who launched Apple's retail stores — as its new CEO. Johnson cut his retail teeth at Target and from there he poached Michael Francis to serve as J.C. Penney's new president. Francis is largely responsible for Target's branding and marketing efforts. more


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