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The new era of SEO: Content strategy

from The Huffington Post

Well-known industry players are starting to say that content strategy is the new SEO. Some argue that traditional link building strategies are dead, especially following Google's infamous Penguin update. It's a bit like going back to square one. Links are still the most important factor in the ranking algorithm. But the old-school link-building tactics have been rendered ineffective, while new tactics work only when you have something valuable to trade: unique, high-quality, valuable content. more


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