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Postal Service may start selling magazine subscriptions

from Columbia Journalism Review

What periodicals lack in volume, they make up for in influence. People want to receive periodicals, so they check their mail and read the spam. If magazines die, then people may not even bother to check their mailboxes. Internally, the Postal Service refers to periodicals as "the anchor in the mailbox." Clearly, the Postal Service has an interest in making sure that periodicals stay in business and continue to sell print subscriptions. more


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