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Polaroid creating branded retail stores

from Marketing Daily via MediaPost

Creating a retail empire off an electronics brand worked for Apple. Perhaps it can do the same for Polaroid. This year, Polaroid will launch at least 10 experimental retail locations that will give people the chance to take images from their digital devices and turn them into keepsakes. The first of these stores, dubbed Polaroid Fotobar, will open in February in Delray Beach, Fla. more


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