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As the Battle for the Online Art World Sharpens, How the Players Are Adapting

from Art and Auction

Over the last five years, investors have funneled tens of millions of dollars into fledgling websites that help users buy, sell, borrow, and learn about art online. Backers range from flush art-world figures like Dasha Zhukova to successful venture capitalists such as Jack Dorsey, a founder of Twitter, and Peter Thiel, a former PayPal executive. But can a cultural sector that typically relies on exclusivity, personal contact, and (often) opacity make an effective transition to the web? more

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