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Dear CIO, chief marketing officer's success depends on you

from The Huffington Post

Vala Afshar, CMO and chief customer officer of Enterasys Networks, writes: "A recent post in listed the 10 best IT resolutions for 2013 with a fantastic list of future technology trends and analyst projections. The one resolution that stood out for me was labeled: 'Become buddies with the CMO.' An IDC analyst noted: 'If you're in a consumer-driven industry, you need to get very close to the CMO because that's where the real innovation and strategic investment is going to happen.' The post also noted that 40 percent of new IT investments will be the decision of the line of business executive and not with IT" more

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