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The key to changing organizational culture

from Forbes

Why do conversations about an important topic like culture typically go nowhere, leading companies to waste time and money with "cultural change efforts" that very seldom work? Here is the problem: First, virtually no one clearly defines what they mean by "culture," and when they do they usually get it wrong. Second, virtually no one has read the original research that shows why culture — when clearly defined — is so important, how it is formed, and how it changes. more


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