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Floral, fresh are venturing off the beaten path

from Supermarket News

It's no secret that shoppers look for stores with great fresh departments. When customers talk about their favorite supermarket, they usually point out how fresh the meat or vegetables are. No one wants soggy carrots, even if they are cheap. In response, chains have been carefully fostering bigger and better perimeter departments. And, some retailers have gone the unconventional route and cross-merchandised fresh products in center store areas. more

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