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How to target the 7 types of Valentine's Day shoppers

from MultiChannel Merchant

With consumers spending nearly $18 billion last year on Valentine's Day, according to National Retail Federation figures, now is the time for marketers to refine their retargeting efforts to ensure they make the most of this short, albeit lucrative, shopping season. Chad Blodgett, vice president of Business Development at Rakuten MediaForge, says one of the best ways to influence this wide and varied audience is to identify the seven most common types of Valentine's Day shoppers outlined below and then develop your content to effectively target and engage them. more


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