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Overcoming the challenges of retail Wi-Fi

from The Wall Street Journal

It sounds like a simple proposition for retailers: provide Wi-Fi for customers and employees to use with their smartphones and tablets inside their stores. Shoppers are coming to expect it: In a recent survey by SapientNitro and GfK Roper, 63 percent said free Wi-Fi would enhance their shopping experience. And even though some will use the service to compare prices online, more and more retail chains are offering Wi-Fi service to customers. more


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