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Researchers find that billboard advertising distracts drivers

from RedOrbit

In recent years, it's become increasingly clear just how dangerous distracted driving can be. Mobile carriers like AT&T have implemented programs to encourage drivers to stay off their phones while driving, while Verizon is working in Washington to drive legislation to get tough on these distracted drivers. Yet, while we can control the distractions inside of the vehicle, there's still the issue of distractions outside of the car. Billboards line the roadways, pushing everything from hamburgers to surgical weight loss, alcoholic beverages to DUI lawyers. According to a recent paper published in Accident Analysis and Prevention by University of Alberta researchers Michelle Chan and Anthony Singhai, these billboards can invoke different emotions in drivers. These emotions can then, in turn, distract us and affect the way we drive. more

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