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Ford again using social media to generate buzz for new Fiesta

from Detroit Free Press

This time around, Ford will give new Fiestas to 100 social media-savvy people and ask them to entertain followers in any way they choose. The idea comes on the heels of a social media experiment with a Lincoln Super Bowl commercial involving Jimmy Fallon and a story line developed from people tweeting stories about the brand. The commercial was panned but viewers paid attention and recognized which brand the ad was promoting. more

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