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The most effective persuasion technique you've never heard of

from Inc.

If we're all in sales, as the old saying goes, then we're all in the persuasion business. And this is particularly true for entrepreneurs. Whether you're asking investors to hand over their money, potential customers to try your product, or employees to give their best, much of your day is probably spent persuading people. So how do you do it well? Amid all this chatter about how to be more persuasive, one simple, practical, and well-tested technique had largely got lost in the shuffle. According to a recent post laying out the idea on PsyBlog, a whopping 42 studies with 22,000 participants have found the technique roughly doubles the chances of someone agreeing to a request. more


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