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Inside the brains of rebellious leaders

from Entrepreneur

Bucking the herd isn't easy for a species designed to conform, so it takes a certain mindset to be an outlier. "Most people's brains are just not wired to go against what everybody else is doing," says Gregory Berns, author of "Iconoclast." Iconoclastic thinking — defined by Berns as doing what others say can't be done — demands a brain that functions differently from the standard model in three areas: perception, fear response and social intelligence — which is necessary to persuade others of the validity of your unsanctioned vision. more


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