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Data rules only if you understand it: Google Analytics tutorial

from Godvertiser

Most nonprofits, churches and other organizations that have a decent website know about the free Google Analytics service. You drop a snippet of code into the HTML of every page, then Google shows you graphs, data and other interesting tidbits about who's visiting your site, how they got there and what they're doing while on your website. But at the same time, a large part of the webmasters and communications directors for these organizations don't know how to use the analytics data in a strategic manner. more


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