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JC Penney adds fresh fashion this spring with launch of Joe Fresh shops and new designer attractions

from Reuters (press release)

JC Penney has teamed up with some of the world's leading designers and brands to bring their styles to more Americans at an affordable price. In addition to the highly anticipated debut of Joe Fresh in nearly 700 stores, Pearl by Georgina Chapman of Marchesa, L'Amour Nanette Lepore, William Rast, LULU by Lulu Guinness and Duro Olowu for JCP will join a growing portfolio of leading brands in stores across the country and jcp.com this spring. The new fashion lineup at JCP will be showcased in the spring marketing campaign that will launch during the Academy Awards on Feb. 24 as part of the company's 12th consecutive year as the exclusive retail sponsor. more


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