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Content-social strategy — Make sure you bring snow to the snowball fight

from Business 2 Community

Content and social are such intertwined disciplines that anyone keen to market themselves with one should always be thinking about how their efforts can be supported with the other. Social profiles benefit from having content to share. Content gets in front of more eyeballs if it is socially shared. What is surprising is how many brands will craft an entire content strategy without pondering how this will go down in the social world, while other companies decide they want to make a splash in social media but do not have any brilliant content to post. more

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