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Who buys or is willing to buy frozen fruits and vegetables?

from American Frozen Food Institute

AFFI President Kraig R. Naasz writes, "Thanks to the Produce for Better Health Foundation's 2013 Annual Conference, we have gleaned valuable new insights into who we should engage to encourage increased consumption of frozen fruits and vegetables and how we should engage them. One presentation in particular at the PBH conference is worthy of sharing with you because of the insights it offered into the personas of primary shoppers." more

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