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McProblem: Why millennials are rejecting the Golden Arches

from Take Part

McDonald's has a weakness, and it's not just their quarter pounder with cheese. It's 19- to 30-year-olds, code word "millennials." They may be young. They may lack CEO status. But as Blockbuster, Kodak and Blackberry have discovered, millennials' collective preferences can make or break a business.

Related: McDonald's nutrition chief says its food is healthy (The Salt Lake Tribune) more


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