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Understanding the stages of retail

from Harvard Business Review

Consumers do not just wake up and make a purchase. The purchase process is staged. First, consumers recognize a need, then they search for information about products that might solve that need, they create a consideration set, and finally make a choice. That the purchase process is multi-staged is something we've known for years, but in this new age of radical change in retailing and hyper global competition, it is easy to forget the basics. more


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