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Grocery stores use smartphone deals to spur sales

from The Christian Science Monitor

It's a commonly held belief amongst grocery store chains that the further a shopper walks into a store, the more likely it is that he or she will spend more money. But as it turns out, most shoppers actually end up covering less than half the area of an average grocery store, which equates to approximately 1,400 feet (or one-fifth of a mile, for you fitness buffs). So even though you may feel as if you're pushing your cart down aisles for hours, stores actually still aim to get us to walk around even more — and our own smartphones may be helping them accomplish this end. more


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