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More children influencing in-home breakfast occasions

from Progressive Grocer

Children are eating 43 more meals at home each year than they did a decade ago, and maintain influence over some but not all in-home eating occasions, finds new food market research by The NPD Group. A recently released report, NPD's "Generation Mom: How Moms Provide and Kids Influence Consumption Patterns in the Home," finds that 31 percent of children influence what they eat for breakfast but few (3 percent) control what they eat for dinner. more

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