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With top lines drooping, firms reach for vitamins

from The Wall Street Journal

Like a lot of aging Americans, consumer products and drug companies are hoping vitamins will give them an energy boost. Supplements appeal because they can tap into the desire for health remedies and claim high prices, without the hassle of tough U.S. regulatory oversight. Sales of vitamins, minerals and supplements totaled nearly $23 billion in the U.S. last year, according to Euromonitor International, and are growing at a 5-7 percent annual clip. more


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