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Amazon's head of mobile interfaces

from MIT Technology Review

Sam Hall doesn't just eat his own dog food, as the Silicon Valley saying goes. He also orders it on his mobile phone. As vice president of mobile shopping at the world's largest online retailer, Hall is in charge of making sure it's easy, and very fast, to shop on Amazon using its apps and mobile websites. His mantra is that people should go from "wanting to buying in 30 seconds," and Hall is a compulsive tester of the process, using his phone to buy basketball hoops, dental floss, shampoo and even a gorilla costume for Halloween. more


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