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New ads stress dangers of texting while driving

from Appleton Post-Crescent

Rhinelander, Wis., teenager Austin Wierschke can text his last name blindfolded several times in a row. but the 18-year-old high school senior said he wouldn't think of sending any texts while driving. "It's becoming the new drunk driving and it is scarier because it is occurring in the young drivers, which are fresh out of driving school." Wierschke is featured in a new series of TV, radio and online advertisements set to air statewide this month that urge drivers not to text behind the wheel. The campaign is part of the DOT effort titled "Zero in Wisconsin," which seeks to reduce the number of traffic fatalities. more


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