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Nearly 3/4 of Americans consider the environment before making purchases

from Green Retail Decisions

A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008, according to the five-year benchmark of the 2013 Cone Communications Green Gap Trend Tracker. Additionally, nearly half of consumers actively seek out environmental information about the products they buy. But even as "green" becomes increasingly top of mind, Americans still struggle with their role in the lifecycle of products with an environmental benefit. more

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