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4 things to remember about social media analytics

from BtoB Magazine

Most marketers are using social media in some shape or form, but what's the return on investment? It's a question that many just can't answer. A recent study by BtoB found that while 96 percent of marketers are using some type of social media, only 41 percent reported that they made any attempt to measure social's return on investment, showing a measurable increase in revenue, a growing market share, or reduction in marketing costs. more

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