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Social media driving mobile video discovery

from Mobile Marketing Daily

The video viewing habit is migrating quickly from desktop to devices, but some of the familiar discovery mechanisms may not be porting over in quite the same way. For instance, according to a new survey by Harris Interactive of more than 2,000 users on behalf of social video community Telly, only 41 percent of mobile video watchers say they are discovering new streaming media from the traditional search engines. more

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