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Tourisme Montréal invests over $10 million in promotion to stimulate tourism growth

from Canada Newswire

With the summer tourist season just around the corner, Tourisme Montréal revealed its promotional strategies to draw even more visitors to the city in 2013. In total, funding of over $10 million will be allocated to promotion, public relations and sales initiatives in order to drive an ambitious tourist volume growth target of 2 per cent. For the most part, these efforts will target the North-Eastern United States, Ontario and Québec markets. more

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