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Physical stores ramp up technology investments to compete with Internet titans

from ICSC

Physical retailers such as Target and Walmart are investing in technology to better compete with increasingly powerful Internet-based titans such as Amazon, Google, eBay, Facebook and Apple for consumers' attention and dollars, panelists said at a recent session at RECon, in Las Vegas. Increasingly, stores are scaling back their space needs and stocking only core merchandise while better facilitating ordering and delivery of their broader selections online, said Michelle Crames, vice president of social commerce solutions for Los Angeles–based Revionics. more

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