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Read the May issue of Intercom

from Intercom

The May issue of Intercom, with a theme of Content Strategy and guest edited by Alan Porter, has been posted to Intercom Online. STC members receive free online access to the award-winning Intercom with membership, and the articles are full of practical examples and applications of technical communication to promote your professional development. For the May issue, we've made one article open to the public: "Telling the Right Story: Proving the Business Value of Content" by Alyson Riley, Andrea L. Ames, and Eileen Jones. This article takes an in-depth look at an IBM study and concludes that our stories need to start including a direct tie to the key performance indicators and metrics that drive the broader business in order to be heard by the right audience. We invite members to share this article in your organization and for nonmembers to check it out and see the type of information Intercom brings members on a regular basis. more

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