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Is training in vogue or indisposed?

from Training Industry

If there is one thing that sellers generally can talk about, it is their product or service offering. In fact, they are so fond of telling customers what they know that they often show up and pour out the information instead of gaining a good understanding of the customer's needs or goals. The problem — and training opportunity — is this: if you only sell hammers, everything looks like a nail. In the seller's mind, his product or offering solves everyone's problem and is the right solution. While that is the right mindset, it will fail in execution. more


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